It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing campaigns. But, how do you start researching and creating these personas from scratch?
With this guide you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.
This offer includes tips and tricks for:
- Asking the right questions during your persona interviews and surveys
- Formatting your persona research in a compelling way
- Presenting your new, finalized buyer personas to your company
- Using your buyer personas for segmentation, content mapping, and lead nurturing
It also includes templates so that you can quickly get started on putting together your own personas.
