73% of executives don’t believe that marketing drives demand and revenue, so we have to make sure that we can prove the ROI of our marketing efforts. 

Do you know which metrics actually matter to the executive team? In this guide we'll share the six metrics and a guide covering:

• 6 marketing metrics that prove the value of your marketing efforts
• Formulas and examples to help you calculate your own metrics
• Explanations and scenarios of why these metrics are important and how to interpret them

Download our quick guide to learn how best to prove the ROI of your marketing efforts to your executive management team.